Monday, July 7, 2008

Another busy weekend with only more lists to show for it

as usual, long weekends never mean productive weekends. we had, well i should say I had a lot of engagements, making it feel even shorter than a regular weekend.

but even though i wasn't physically productive or designly productive, i was brainstorming productive. i created a new line within the five dot brand and i came up with a new design style while finishing off my calendar project on friday. the new line throws back to a thank you/happy new year card i created for a friend's wedding, so i'm expanding on that concept. i think it will look really nice- very clean- after i flush out all the details. i have my list going, so cross your fingers it works! it will coincide with my file box project nicely if the designs are bought as a collection (which i'll offer AND promote in that manner!).

right now i have two collections within the line (to give the bulk purchase a better appeal)- holiday and specialty. they would be BEAUTIFUL letterpressed pieces (the original design is pressed and looks great), but seeing as how i don't have a press and know i can't afford to have them printed in high quantity to be able to charge a competitive rate, flat printed they go. i'm okay with it though because i might see about limited edition prints when i get an idea of whether or not everyone takes to the designs and which designs to press.

i also sat down after charlotte went to sleep and started printing my promo pieces for The Little Black Box. unfortunately i ended up wasting a good chunk of paper due to ink on the roller transferring to the paper and transfering my logo onto the sheet behind it. BUT, i've come up with a fun little idea to salvage the design, so all is not lost.

we'll see how this Little Black Box goes, as i've never done any sort of promotion push like this. i'm doing 50 pieces with 2 cards per piece. my head would spin if i did 150 with 2 cards (as would my wallet), so i figured low quantity with higher quantity per item. i know i'm losing "eyes" on my product, but if those 50 people give both of their cards away, that's 100 eyes i didn't have before. maybe i'll do it again in the future and be able to handle more samples with 2 cards each.

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